Why you should consider a career in sales!
When you hear the word ‘Sales’, what are the thoughts that come to your mind?
I can guarantee that the majority of you had a negative thought towards it. Whether you have been constantly overwhelmed by ‘Del Boy’ sales calls trying to sell you anything from a washing machine to PPI or have had a day off work spoiled by an over bearing door to door sales person – these are some of the negative perceptions people understandably have of sales. It may just be these negative experiences have distorted your view and put you off considering a career in sales.
The fact is that there are so many different types of sales, and you never know, one may be just the right job for you. Working within sales can be fantastic; the amount of training, development and transferable skills you can gain from the industry is astronomical. In this blog post we are going to touch base with what you can achieve from sales, the different types of sales and why the industry of sales should be considered as a career of choice.
Sales – more to it than meets the eye!
“Business to Business”, or B2B for short, indicates sales made to other businesses, rather than sales to individuals which is known as business to consumer (B2C) which I will touch on later on in this post.
B2B sales is when one company sells supplies or components to another business. A few examples of this would be a business purchasing office equipment such as pens, paper, printers etc for their office, a tire manufacturer selling to a car manufacturer and an accountant sorting out the company taxes for a business.
“Business to Consumer”, B2C for short is a transaction that occurs between a company and a consumer, as opposed to a transaction between companies which is shown above called B2B. The term may also describe a company that provides goods or services for consumers. Examples of a B2C transaction are a motor garage selling/providing an M.O.T service to customers, McDonald’s selling food to customers and a high street clothes store providing for potential customers.
- Consumers are much more likely to be attracted by deals and having the latest fashionable product or service.
- Businesses on the other hand will be looking for the best product that matches their needs and also brings other benefits including efficiency.
- Consumers will be likely to make an impulse purchase where as a business is likely to carry out due diligence before deciding which product or supplier to work with.
Selling a product vs selling a service? Like selling apples & pears!
Selling a product
Selling a product is selling something tangible, something that the customer can physically take home with them. A product is much more likely to be a quick impulse purchase and will often be of a lower monetary value. For example a sports shop selling football boots, an IT company selling computers and Mercedez Benz selling a vehicle to a customer.
Selling a service
Selling a service is a very, very different type of sale. No matter whether selling to a business or a consumer, the buyer is likely to take longer to decide, will often compare the service to similar and will look for endorsements, recommendations or positive reviews. Within the B2C sector selling a service could consist of being an electrician, plumber or mechanic as well as a mobile phone or digital TV package. In the B2B environment a great example is a recruitment agency or a software supplier, such as Microsoft and their Office suite.
Recruitment – is it Sales?
Recruitment does come under the bracket of sales. A recruitment business will sell their service to a business, promising that they are able to source the right type of talent for that business. Once finding that talent the recruitment business will need to sell the candidates skills, ability and personality to the company hiring. The recruitment company will also have to sell the job opportunity to potential candidates.
So, is a career in sales for you?
Sales as an industry attracts a wide range of people, all with differing skills and attributes that may be relevant to their sales role but would not be relevant to another. Any sales role will gain you endless amounts of transferable skills which can help you with the rest of your life. You are always dealing with customers or clients, every situation and transaction is different.
“Without people selling, business’ cannot grow”
Some people see sales as a dirty word, but that is rarely the reality. Without people selling, business’ cannot grow, people wouldn’t get paid and public services cannot be funded. Economics 101. Sales is a an extremely rewarding career path, not only from an financial perspective but also for progression.